Hi there, I am Andreas Weigend. My expertise is in social and mobile technologies and in consumer behavior: I study people and the data they create. In today's increasingly digitized world, consumers are sharing data in unprecedented ways. This Social Data Revolution represents a deep shift in how people make purchasing and lifestyle decisions.

I advise companies that want to embrace this new reality of social data. Together, we design interactive platforms and real-time systems, empowering them and their customers to make better choices. Previously, as the Chief Scientist of Amazon.com, I helped to build the customer-centric, measurement-focused culture that has become central to Amazon's success.

I lecture at Stanford University on social data, and direct the Social Data Lab. I also share my insights on the untapped power of data at company events and top conferences around the globe.

I received my Ph.D. in Physics from Stanford University after studying in Germany and Cambridge. I live in San Francisco, Shanghai, and online at weigend.com.


consulting   For the last 16 years, I have worked with global clients including Best Buy, Lufthansa, Nokia, Thomson Reuters, the World Economic Forum, as well as with many successful and exciting startups.

My goal is to guide my clients through the evolving landscape of consumer behavior and data to identify new business opportunities. The results of my work changes the way business leaders perceive the value of data and the future of relationships.

Through workshops and corporate seminars I help my clients define user-centric metrics of engagement, and invent incentives that inspire users to create and share. I take pride in the co-creation of innovative products and business models, anchored on a solid data strategy.


teaching   I teach the course The Social Data Revolution at Stanford University, and the executive MBA course The Digital Networked Economy at Tsinghua University and INSEAD.

My courses focus on how the data people generate by interacting with each other and with the world can be used for better decisions about how to spend attention, money and social capital. I bring my broad industry experience into the classroom, exploring real-world scenarios and solving real business problems.


speaking   In 2010, I gave the keynote at the World Innovation Forum, sharing the stage with marketing guru Seth Godin and business strategist Michael Porter. I also spoke at the World Marketing Forum, with Phil Kotler and Martin Lindstrom. I like to challenge the audience to help them see the amazing possibilities the social data revolution has for people, business, and society. I also speak at corporate events at companies such as Best Buy, Google, IBM, China Mobile, Telefonica, Lufthansa and Volkswagen.

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Nov 8, 2011:
United Nations (General Assembly)
"Data is the New Oil"

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